Don’t mix personal and professional social media. This happens all the time - somebody tweets something from the brand’s social page that they meant to share via their personal account. It’s so easy to avoid these incidents - don’t manage personal and professional social media in the same client. I use one Twitter client for my personal and one for my professional. In some cases, I’ll use a separate platform or client for an individual client (so I don’t tweet one client’s message via another client’s account). No matter how good you think you are at keeping things separate, you’re going to screw it up some day. Protect yourself from yourself - don’t mix and mingle you’re personal and professional accounts.
In case you missed it last night, a member of KitchenAid’s social media team thought it would be funny to make a joke about how President Obama’s grandmother died just days before he took office. The staffer thought they were using a personal account, but instead tweeted the insensitive remark via KitchenAid’s Twitter account. Within minutes, KitchenAid was in the crosshairs of angry tweeters upset with the remark.
I would suggest you don’t make fun of anybody’s dead grandma as a general rule of thumb. Of course, the real lesson here is to make sure this doesn’t happen to you. Don’t mix personal and professional social media.